In Pinterest paid promotion setup, which step involves choosing who will see the ads?

• A. Select objective
• B. Set budget and run dates
• C. Select creative
• D. Set audience

Answer: (D)

Targeting who sees your ads is about audience targeting. In Pinterest paid promotion, the step to set audience is where you define who you want to reach—based on demographics, interests, keywords, and any custom or lookalike audiences. This directly controls who is eligible to see the promoted pins, shaping reach and relevance and ultimately performance. The other steps handle different aspects: selecting an objective sets the campaign goal, setting budget and run dates controls spend and timing, and selecting creative determines the visuals and messaging. Because this step is the one that determines who the ads will be shown to, it’s the correct choice.