Which campaign element needs to be configured in Google Ads when setting up an optimized search campaign?

• A. Select the objective for the campaign
• B. Select a location and language to target
• C. Create ad extensions
• D. Set up conversion tracking

Answer: (B)

Defining where your ads will appear and in what language sets the audience for a search campaign. For an optimized search campaign, the automation relies on accurate targeting signals to decide which searches to respond to and how to bid. Location targeting narrows the eligible queries to people in the places you serve, while language targeting ensures your ads and landing pages match the language of the user and the search terms. Without these settings, the system wouldn’t know who to reach or how to align messaging, so optimization would be ineffective or misdirected. Other setup items like choosing the campaign objective, adding ad extensions, or configuring conversion tracking are important for measurement and performance, but they do not define the immediate audience and can be added or adjusted later.