Which elements of a SMART objective are illustrated by the statement 'In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing'?

• A. Time-bound
• B. Achievable
• C. Specific and Measurable
• D. Relevant

Answer: (C)

Specific and Measurable means the goal clearly defines exactly what will be done and how you’ll know you’ve achieved it. Here, the concrete action is to complete a diploma in digital marketing, and the tangible result is earning that diploma. That combination gives a verifiable milestone: you either have the diploma or you don’t. The statement doesn’t specify a deadline, so it isn’t time-bound, and while it points toward a relevant objective (becoming an expert), the explicit measurable outcome is the diploma itself. To make it fully SMART, you could add a timeframe for completion.