Which practice best supports content governance?

• A. Define ownership and approval workflows
• B. Post content without review
• C. Avoid licensing for media
• D. Attribution not necessary

Answer: (A)

Content governance hinges on clear ownership and formal approval workflows that govern how content is created, reviewed, and published. When ownership is defined, a specific person or team is accountable for particular assets, their updates, and their accuracy, ensuring there is a responsible party for quality and compliance. Approval workflows formalize checks for accuracy, brand consistency, legal and licensing considerations, accessibility, and SEO before anything goes live, creating an auditable trail of who approved what and when. This combination enforces consistency, protects brand integrity, reduces risk, and streamlines governance by providing clear steps and handoffs. The other options undermine governance: posting without review bypasses essential checks; avoiding licensing ignores rights and can lead to infringement; and neglecting attribution erodes legal and ethical standards and diminishes trust and discoverability.