Which step involves setting budgets and run dates in a Facebook or Instagram campaign?

• A. Create a new ad in your Business Manager Account.
• B. Set budgets and run dates.
• C. Define audience, network, and device.
• D. Set objective and name campaign.

Answer: (B)

Budgets and run dates are controlled at the Ad Set level in Facebook and Instagram campaigns. After you’ve chosen the campaign objective and given the campaign a name, you create an Ad Set where you decide how much to spend (daily or lifetime budget) and when the ads should run (start and end dates). This separation lets you manage delivery, pacing, and timing independently of the campaign’s overall goal and the creative itself. The Ad Set is also where you configure targeting and placements, while the actual creative lives in the Ad level.